Sports organizations are rethinking content as a monetizable asset, not just marketing output. Dalet’s Marcy Lefkovitz joined NFL, New Orleans Saints, and ScorePlay leaders at the Business France Sports Business Summit to unpack how AI and data are driving that shift.
Most newsroom transformations stall at the technology layer. CBC’s didn’t. By restructuring workflows around the story itself, rather than the broadcast schedule, CBC is showing what it actually takes to move from legacy production to a connected, audience-first media supply chain.
What does real transformation look like inside a media organization? At Dalet’s Executive Breakfast in Las Vegas, executives from CBC, AFP, AWS, Sportcast, and beyond shared how they’re navigating the shift, from platform-centric workflows to audience-first operations, from experimentation to AI at scale. The takeaway wasn’t about technology. It was about what has to change before the technology can deliver.
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