ATSC 3.0 turns broadcast infrastructure into an IP-based data delivery network. Madeleine Noland, President of ATSC, explains what this means for broadcasters, local media, and the future of public service.
Budgets are shrinking. Technology cycles are accelerating. At IBC 2025, Telefónica TSA’s Asier Valluerca explains how a shift to flexible, cloud-based media workflows — and a 20-year partnership with Dalet — is helping broadcasters adapt without the risk.
ATSC 3.0 turns broadcast infrastructure into an IP-based data delivery network. Madeleine Noland, President of ATSC, explains what this means for broadcasters, local media, and the future of public service.
Budgets are shrinking. Technology cycles are accelerating. At IBC 2025, Telefónica TSA’s Asier Valluerca explains how a shift to flexible, cloud-based media workflows — and a 20-year partnership with Dalet — is helping broadcasters adapt without the risk.
